Open Secrets
Luxury used to feel distant. It existed behind the velvet ropes, on private planes, in glossy magazines, and arrived months after the shows in stores that intimidated you before you even stepped a foot inside. Desire was created through scarcity, not just of products, but of access and information. This world felt unreachable on purpose. Then came social media. Suddenly, nothing in the world was distant anymore, you do not have to get out of ur bed to eat food from your favourite restaurant, there is swiggy, you do not have to go to a social event to find yourself a partner, there is tinder, most importantly you do not read magazines on magazines to find out more about birkins, you have reels that are curated into perfect loops. Runways that were once belonged to editors and buyers, are now live streamed for anyone with wi-fi and an instagram account. A teenager in Mumbai, a student from Nairobi, or a fashion lover in a small town can experience the met gala in real time, analyse ...
