Fashion, Directed by PR
A dress isn't a dress anymore. It's a plot teaser, and a conversation starter that does the job of a multimillion-dollar ad campaign. only prettier. Well, this is called method dressing Method dressing is not artistry, its promotion in disguise. It turns actors into walking billboards, and press tours into mini movies. The most evident example is Barbie pink. Barbie pink wasn't even a thing before Barbie was released, it's just one of the biggest global PR domination. Margorate Robbie did not wear couture gowns to promote Barbie, she simply wore all of Barbie's iconic outfits throughout the movie’s journey. From the iconic 1960s striped swimsuit to the magenta skirt. And suddenly Barbie core wasn't just a trend, it was an economy, every look becoming viral and viral, gaining more and more money for the film. And Blake Lively’s method dressing for the It Ends With Us promo tour is impossible to miss. She leaned into the book-to-film narrative with literal floral...
